{"title":"Shop Essentials","description":"\u003cp\u003e\u003cstrong data-start=\"123\" data-end=\"164\"\u003eEveryday Necessities, Naturally Better\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eOur Shop Essentials is filled with the everyday must-haves that make life with baby simpler, sweeter, and more natural. From soft swaddles and gentle skincare to feeding tools and diapering basics, these are the small-but-mighty items parents reach for again and again. Thoughtfully chosen for their quality, safety, and style—because the little things really do make the biggest difference.\u003c\/p\u003e","products":[{"product_id":"the-brody-cup-petal-pink","title":"The Brody Cup","description":"\u003cp\u003eOur Brody Cup is the ultimate companion for your child's hydration needs! Made from 100% food grade silicone, this cup is not only safe but also incredibly convenient. No more messy spills! 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Elevate your mealtime experience with this durable, practical, and stylish bowl that both kids and parents will love! \u003c\/p\u003e","brand":"Calla \u0026 Friends","offers":[{"title":"Marble White","offer_id":51052508184708,"sku":"BB-F-6","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Linen","offer_id":51052508086404,"sku":"BB-F-3","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Fawn","offer_id":51052508020868,"sku":"BB-F-1","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Petal Pink","offer_id":51052508053636,"sku":"BB-F-2","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Pine","offer_id":51052508119172,"sku":"BB-F-4","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Slate Blue","offer_id":51052508151940,"sku":"BB-F-5","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/1243\/0724\/files\/7194994cc9849cca0ee184ec905b5e625a1eb7fc1b98bf124595ef7add128dd1_208e0f22-bf1e-44aa-b554-97ff99aca698.jpg?v=1756597538"},{"product_id":"the-isla-plate-petal-pink","title":"The Isla Plate","description":"\u003cp\u003eThe Isla Plate, the perfect companion to our Boston Bowl, for delightful and organized mealtimes! Crafted from 100% food-grade silicone, this innovative 3-section plate is designed with your child’s safety in mind—it’s non-toxic and free from BPA, PVC, phthalates, and lead.\u003c\/p\u003e\n\u003cp\u003eThe practical suction bottom keeps it securely in place, making spills a thing of the past. Each section is ideal for serving a variety of foods, encouraging balanced meals without the mess.\u003c\/p\u003e\n\u003cp\u003eWith its convenient lid, storing leftovers is easy and hassle-free! Whether you’re using it in the microwave, freezer, or dishwasher, the Isla Plate is versatile and can handle all your mealtime needs. 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